NFL Taps Good360 to Donate Seahawks Championship Memorabilia
“We selected Good360 because of the reach they have with hundreds of different charitable organizations, including World Vision, across the globe,” Anna Isaacson, the NFL’s vice-president of social responsibility, said to The Star in an email. “That breadth appealed to us, and we’re looking forward to working with them.”
Jeff Fields, who works with World Vision in Pittsburgh, told The Star that the recipients do not care about what is written on the shirts at all.
“The majority of people have no clue what American football is, and they have no clue who the Patriots or the Seahawks are,” he said. “Most of them have no electricity.”
In 2007, Fields helped to distribute Chicago Bears Super Bowl items to children in Zambia. The children felt like a team for the first time wearing the matching shirts as they kicked a soccer ball around a dusty field with sticks set up as goal posts.
“That’s the closest thing they ever had for a uniform,” he said.
The year before he was present in Uganda where his company was giving out the Pittsburgh Steelers Super Bowl champion T-shirts to schoolchildren. They put them away instead of putting them on. Fields thought they didn't like them, but the principal explained their actions after school.
“She said, ‘Oh, no, exactly the opposite. They’re so excited because they’ve never gotten anything brand new before, so they want to treasure them and not get them dirty.’”
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