NHL Wants Another Pro League to Test Game Jersey Advertising First
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NASCAR drivers have sponsors plastered all over their cars and their uniforms. Professional European soccer and hockey players are covered with ads as well. The NHL may not be next up, but is considering the option.
Last week NHL team presidents met in New York, but turned down pursuing what could be $120 million in revenue if they were to sell jersey sponsorships, according to TSN, a Canadian sports network.
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