NHL Wants Another Pro League to Test Game Jersey Advertising First
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"Gary [Bettman, NHL commissioner,] and owners like the money, but they don't want to be first out of the box with this in North America," a source told TSN. "They'll wait for the NBA or baseball to do it and then be second or third."
In 1999, MLB considered a similar move, which would have placed advertisers on uniform sleeves, but commissioner Bud Selig denied it, according to TSN. In 2012, the NBA created sample Boston Celtics and Chicago Bulls jerseys with sponsor logos replacing the teams' logos on the front, but did not go through with the change.
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