NHL Wants Another Pro League to Test Game Jersey Advertising First
The NBA projects the first years, if and when implemented, would bring in $100 million, according to a Time article when the advertising was first considered.
“I would certainly think the NHL would give this some serious thought,” David Berri, sports economist at Southern Utah University told Time. “They have the least revenue of the four major leagues. Clearly if the money’s there on the table and all you got to do is put ads on your uniforms, and you get $100 million, I can’t imagine you’re passing this up.”