Nike Cuts Ties with Livestrong, Will Stop Manufacturing Iconic Bracelets
"Nike has made the decision to stop producing new LIVESTRONG product after its Holiday 2013 line," the company said in a statement on Tuesday. Nike will fulfill its contractual obligations to the organization through 2014, and said it would "continue to support the LIVESTRONG Foundation by funding them directly," although provided no further information on what that would mean for the troubled nonprofit.
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Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.
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