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Nike has proven instrumental in elevating Livestrong's profile globally, having been arguably as influential as founder Lance Armstrong. While the nonprofit launched in 1997, it wasn't until Nike came on board in 2004 and debuted its silicone wristbands that Livestrong became a household name. Since then, 87 million of the bracelets have been sold and Nike has helped raise more than $500 million for cancer survivors.
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Kyle A. Richardson
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Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.
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