Nike's New Supreme Collaboration Is Sure to Sell Out Fast
You know what they say: If you can't beat 'em, join 'em. Perhaps Nike heard the news that it's losing its foothold with teenage buyers, and it's trying to prove its relevance. Or, perhaps it was more in Supreme's interest to enter into a collaboration to gain access to a retro Nike shoe. Either way, the two companies are teaming up for what's set to be an in-demand apparel partnership.
We already know Supreme knows exactly what it's doing when it comes to apparel, and this latest capsule collection is already getting a ton of internet attention ahead of its rumored Oct. 26 release.
The collection is resurrecting the Air Humara, one of Nike's '90s trail sneakers. Already, this is a surprising choice, seeing as its a trail sneaker, and not one of Nike's more popular streetwear looks. However, according to HighSnobiety, the trail sneaker is poised to be one of the more in-demand sneaker options for 2018.
Supreme is relaunching the sneaker in three bright colors, as well as an all-black option. Additionally, Nike and Supreme have teamed up for a track jacket and track pant in the same color schemes, and we must say, the looks are eye-catching.
The jacket features mesh netting with the Supreme logo underneath. The track pants feature an exposed mesh pocket with the Nike logo underneath.
Supreme has long been genius when it comes to collaborations, and this vintage-inspired collection with Nike seems to be no different. We guess it's no surprise the teens love it.