A Fun Way To Play: "One restaurant used the flyer for their kid's meal," said Morgan. "They flipped the flyer upside-down and placed a paper plate inside to serve the food on. After the kids were done eating, they kept the flyer as their toy." (800) 828-1570
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The Imagery Group's Promo Blocks Custom Sets
The bright and engrossing building blocks of your youth, only imprinted. A one-color imprint is standard on the blocks, but full-color imprints are also available.
Why It's Great: Besides being a different and popular toy suitable for any market, the nature of the blocks opens up a bunch of options for creative promotions. Not only do block sets come in interesting shapes like houses, apples and construction equipment, but promotions can be designed around ideas like "building our future" (shown), involving the toy's function in the marketing plan.
A Fun Way To Play: Josh Robbins, vice president of marketing for the The Imagery Group, Nashville, Tenn., spoke of an instance where Promo Blocks were used as an icebreaker at a children's hospital. Each child was given an initial set of blocks, and every time a doctor or nurse would visit the child, they would add a block to his or her collection. The blocks were color-coded by profession, and also had the name of the professional in question on them. "By using these blocks, they kind of got familiar with who it was coming in to their room, and just really kind of helped ease the transition while these kids are going through their treatments," said Robbins. "It helped them out quite a bit, and then they ended up with a huge set of blocks." (800) 451-5141
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