The Perfect Pitch
There's something in the air, and unfortunately it's not the sound of music or the homey aroma of cookies baking in the oven. It's stress blowing down the streets and wafting freely from room to room. There's no hiding it or even pretending anymore. With the economy just now bottoming out, unemployment still increasing and the health care debate growing uglier, there are definitely enough reasons to feel stressed out.
No matter how much everyone wants to look on the bright side, life is more than visions of bunnies playing with puppies. Real world worries—large and small—work their way into hearts and minds. For promotional products professionals, this means only one thing: opportunity.
Just as the H1N1 virus has been a boon to anyone selling anything mildly antiseptic, so too can the spate of dour news lead to sales for distributors offering stress-relieving products. Instead of leading with, "I know times are tight, but ...," distributors might want to come at the pitch from a different angle and even have a little fun with the fact that people may be stressed out.
It's a non-lethal attraction
That's a pitch no human resource director can resist. Everyone has had the urge to throw something at a coworker. Maybe it's Derick from IT who just won't let the meeting end. Or Chaz, who is on the fifth straight day of slurping chicken soup. Or Big Mike, who can't stop interrupting co-workers with (what he thinks is) witty over-the-cube-wall chatter. In any case, if you have to let something fly, better to toss a foam banana than an embellished paperweight.
Stress is sexy
It's really not such a hard argument to make. While foam stress reducers are good, they may be dwarfed by stress relieving spa products. These days, distributors are sure to find end-users seeking out a soothing solution. Whether it's silky bath beads or aroma therapy candles, end-users will surely remember the promotion or company that helped loosen up those tense shoulders and forget about life for awhile.