The Perfect Pitch
Nine reasons to buy stress reducers
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No matter how much everyone wants to look on the bright side, life is more than visions of bunnies playing with puppies. Real world worries—large and small—work their way into hearts and minds. For promotional products professionals, this means only one thing: opportunity.
Just as the H1N1 virus has been a boon to anyone selling anything mildly antiseptic, so too can the spate of dour news lead to sales for distributors offering stress-relieving products. Instead of leading with, "I know times are tight, but ...," distributors might want to come at the pitch from a different angle and even have a little fun with the fact that people may be stressed out.
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Charles Plyter
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