In today’s apparel sector, by comparison, color’s faddish reputation is slightly more relaxed. New trends crash like waves into the couture arena, and subsequently trickle down to the masses. While shades might vary more regularly, new colors on the whole often can find a home for years at a time as part of a general design direction, explained Christine Chow, director of membership for The Color Association of the United States, a color trend forecasting agency based in New York. “When you are really able to recognize ... the inspirations behind your palettes, those don’t change because those reflect people’s mind-sets,” she maintained. “And the cultural mind-set doesn’t just swing back and forth every five minutes. It’s really being able to identify long-term cultural shifts so that’s what we work towards, we don’t really look at fads.”
Color Commentary
In today’s apparel sector, by comparison, color’s faddish reputation is slightly more relaxed. New trends crash like waves into the couture arena, and subsequently trickle down to the masses. While shades might vary more regularly, new colors on the whole often can find a home for years at a time as part of a general design direction, explained Christine Chow, director of membership for The Color Association of the United States, a color trend forecasting agency based in New York. “When you are really able to recognize ... the inspirations behind your palettes, those don’t change because those reflect people’s mind-sets,” she maintained. “And the cultural mind-set doesn’t just swing back and forth every five minutes. It’s really being able to identify long-term cultural shifts so that’s what we work towards, we don’t really look at fads.”