Norwood & BIC Graphic Announces Sales Management Realignment

Norwood & BIC Graphic North America, based in Clearwater, Fla., announced a customer-focused realignment in sales management. Rob Babb, currently vice president of sales for Norwood Publishing, will expand his role and assume responsibility for all sales functions for Norwood & BIC Graphic North America. Babb will continue to report to Emmanuel Bruno, vice president and general manager for Norwood & BIC Graphic North America.

Babb will be supported in sales management by:

• Lori Bauer, vice president of national accounts. Bauer will transition from leading the field sales team to managing national accounts. She offers extensive marketing experience in order to further add value and innovative selling solutions.
• David Saracino, vice president of field sales. Saracino will return to sales management from business development. He has extensive sales management experience well-suited to the needs of the field sales team.
• Jill Stirnkorb, vice president of inside sales. Stirnkorb and the inside sales team will continue to provide a high level of service and support to their customer group.
• Trish Daly, director of sales for Norwood Publishing. Daly has a strong sales and marketing background. She was a Norwood Calendar sales representative for numerous years and has recently served as senior global marketing manager for Norwood Paper Products.

Mike Mcmillan, vice president of national accounts, is leaving the company to pursue other opportunities. Mcmillan joined BIC Graphic in 1988 as an account manager and has since also served as regional account manager for the former Western BIC Graphic field sales territory.

“We are convinced that this new structure will better enable us to meet changing customer needs and marketplace conditions,” said Nicolas Paillot, CEO. “Each of our customer groups requires a slightly different approach to provide them with the best possible service and product offering. We are adapting our sales organization to meet their unique needs.”

BIC Advertising & Promotional Products: Established in July 2009, BIC Advertising & Promotional Products is a leading global supplier of a wide range of custom imprinted products to the advertising and promotional products industry. In North America, BIC APP operates under the BIC Graphic and Norwood trade names.

Norwood offers over 2,000 products and is a market leader in most of the industry’s major product categories. Norwood also offers hundreds of products on 24-Hour service at no extra charge. For more information, visit www.norwood.com and www.norwoodcanada.com.

BIC Graphic is the leading supplier of branded, high quality, innovative custom-imprinted writing instruments, stationery and lighters. BIC Graphic offers hundreds of products on free 24-Hour service, plus it ships on time or it’s free. Visit BIC Graphic’s website at www.bicgraphic.com for more information.