Norwood & BIC Graphic Launch "Ask Dave" Video Series
Norwood & BIC Graphic, Clearwater, Fla., recently launched a series of online episodes called "Ask Dave," featuring Dave Saracino, vice president of field sales. The series of short videos addresses the most commonly asked questions from distributors, such as "How will the Norwood and BIC brands co-exist?" and "What is Norwood & BIC Graphic's inventory position for the remainder of 2011?"
The series of eight episodes are being released via e-blast to both the Norwood and BIC Graphic databases each Wednesday, which started May 10th. As the episodes are released, they are being posted on norwood.com and bicgraphic.com. In addition, all the videos can be viewed on each brand's YouTube page at www.youtube.com/user/norwoodpromoprod and www.youtube.com/user/bicgraphicpromo.
"As we progressed through our manufacturing integration and restructured our catalogs, we realized we caused some confusion amongst our customers," said Saracino. "This was our way of addressing the most prevalent questions and concerns, in an interactive and more personal way."
Saracino spoke with Promo Marketing editorial director Nichole Stella at the PROMOTIONS EAST 2011 trade show to discuss the thought process behind the new series. "There's so many questions that are consistent in the marketplace," Saracino explained. "Where are you going? What have you done? Has it been hard?" The full interview is available in here and in the video above.
An e-mail address has been set up to continue to take distributor questions, firstname.lastname@example.org. "The feedback has been terrific thus far," continued Saracino. "And I look forward to the ongoing dialogue with our customers."
BIC Advertising & Promotional Products
Established in July 2009, BIC Advertising & Promotional Products (BIC APP) is a leading global supplier of a wide range of custom imprinted products to the advertising and promotional products industry. In North America, BIC APP operates under the BIC Graphic and Norwood trade names.