Norwood & BIC Graphic Launches britePix Imprint Technology
Norwood & BIC Graphic North America, based in Clearwater, Fla., on January 2 announced the launch of britePix, a new imprint technology that offers distributors new solutions for bringing brand messages to life.
“britePix isn’t just an imprinting method, but rather a whole new concept where a brand message can truly take life,” said Emmanuel Bruno, vice president and GM for Norwood & BIC Graphic North America. “We are offering a whole new level of branding and personalization.”
Applying decades of manufacturing and imprinting expertise, Norwood & BIC Graphic has developed a new proprietary process to apply sharp, clear, photographic-quality imprints on over 300 products. Many of these products were already a part of the Norwood range, made even better with a new larger imprint area.
Brand messages are not limited to name--dates, addresses, individual photos, QR codes, and more can be individualized on each product within an order. Fast, easy and affordable, these personalization capabilities can provide distributors with a real added-value benefit for their customers.
“As we developed britePix, we asked ourselves, ‘Do we sell a product with a message or a message on a product,’” continued Bruno. “Clearly, the most effective promotions are made up of a combination of impactful, brilliant messaging, quality product and a personal touch that makes the item a keepsake.”
Norwood & BIC Graphic will be promoting the launch of britePix with a year-long multi-media campaign, beginning with the January trade shows, ASI Orlando and PPAI Expo.