Norwood & BIC Graphic North America Announces Sales Leadership Changes
Norwood & BIC Graphic North America, Clearwater, Fla., today announced a series of sales leadership changes in their organization.
Lori Bauer will transition from director of trade marketing to vice president of field sales for both the Norwood Hard Goods and BIC Graphic brands in the U.S. and Canada. Bauer's experience in trade marketing and close relationship to field sales makes her an ideal candidate for the position. Bauer will continue to report directly to Nicolas Paillot, CEO.
Dave Saracino will be transitioning from vice president of field sales to a newly created role of vice president of business development for Norwood & BIC Graphic. Capitalizing on his industry relationships and experience, Saracino will be charged with identifying new business opportunities both nationally and internationally. Saracino will continue to oversee the hotel business unit and will continue to report directly to Nicolas Paillot, CEO.
Benjamin Bartley, vice president of marketing will assume responsibility for North American trade marketing for Norwood & BIC Graphic. Bartley came to BIC APP from Heineken last year, with proven success in launching new products and building brands in established and developing markets.
Mike McMillan will remain in his current role of vice president of national accounts.
"Now that our integration is complete and our service is strong, these changes will reinvigorate Norwood & BIC Graphic, benefiting both our company and our distributors," said Nicolas Paillot, CEO. "We have a strong team in place that has a long history in the promotional products industry. By recalibrating our structure, we will have the benefit of their experience as well as a fresh perspective."
Norwood & BIC Graphic also announced additional actions, continuing the investment in Norwood Publishing. Rob Babb will join the company on Monday September 19, 2011 as vice president of sales for publishing. Babb will oversee sales and sales support for the North American publishing business and report directly to Nicolas Paillot, CEO.