Norwood & BIC Graphic North America Unifies Field Sales Team
Norwood & BIC Graphic North America, Clearwater, Fla., announced late Thursday that its field sales team will soon be unified and cross-trained to sell and support both product lines. Over the past year, distributors have increasingly requested one contact—not only would this be more convenient for customers but also more effective, allowing field sales account managers to offer comprehensive programs and promotions incorporating items from both brands. Based on this feedback, NBGNA has been testing dual-brand account managers in each region with very positive results. The new structure will be in place January 1, 2012.
NBGNA recently announced the appointment of Lori Bauer to vice president of field sales. Under the new structure she will have five regional managers reporting to her:
- Eileen Lynch - regional manager, Southeast
- Dave McMullan - regional manager, Northeast
- Matt Storlien - regional manager, Central
- Megan Sears - regional manager, West
- Mark Wingrove - regional manager, Canada
Each regional manager will oversee a cross-trained team of account managers.
Recognizing the importance of a well-trained, professional and knowledgeable sales force, Kevin Wicks, formerly regional manager of Norwood Central, has been appointed to the newly created position of sales training and development manager. Kevin will be responsible for developing the skills of NBGNA's entire sales force, immediately focusing on the product cross-training required over the next few weeks to ensure that each field sales account manager is up-to-speed on both product lines.
Mike McMillan, vice president of national accounts, and Jill Stirnkorb, director of insides sales, will continue to manage their respective teams. The Norwood Publishing sales team, servicing Norwood Calendars, will continue to operate independently. Rob Babb, vice president of sales for Norwood Publishing, continues to lead this division. Dave Saracino, recently appointed to the position of vice president business development, will continue in his role.