Norwood Provides Educational Solution To New PhRMA Code

Indianapolis-based Norwood Promotional Products announced the company’s calendar products, as branded, customizable, educational materials would fall within the Pharmaceutical Research and Manufacturers of America (PhRMA) guidelines. The newly revised PhRMA code reaffirms that interactions between company representatives and health-care professionals “should be focused on informing the healthcare professionals about products, providing scientific and education information, and supporting medical research and education.” Among the specifics, the revised code prohibits distribution of noneducational “reminder” items such as pens, mugs, and other objects that might have previously been imprinted with the pharmaceutical company’s logo.