Norwood Takes Introspective Look with “The Mighty 8”
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In an effort to learn how it could better serve distributors and improve its overall service, Norwood Promotional Products, Indianapolis, recently hosted a focus group consisting of eight distributors, dubbed “The Mighty 8.”
“Getting feedback was important to us because we wanted to learn how we could give our distributors the best service, which may include calling more often, improving order status or helping them custom-source products,” explained Allison Avin, manager of marketing communications.
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