Nostalgia for the '90s has been wildly popular recently. Budding adults are fondly remembering their favorite cartoons, movies and music from childhood, and a lot of that nostalgia has made its way onto products—think retro snapback hats. But, is anyone wistfully remembering their time using America Online? Urban Outfitters thinks so, at least.
Granted, a lot of street wear is soaked in irony before it goes to the printing press, so that could be the basis of this T-shirt—which, by the way, costs $45. It definitely looks like the kind of T-shirt someone might get at a conference in the mid '90s.
Going by 1995 figures (thanks to Forever Geek), $45 would have gotten you about 17 hours of online access.
Time reported that the T-shirt's creator, Altru Apparel, has really gone all in with the whole AOL nostalgia. It even has an AOL-themed commercial for another shirt design.
Not enough of a blast from the past? Altru Apparel also makes clothing with the Polaroid logo, proving that the company platform is based around nostalgia for inconvenient, antiquated platforms.
Brendan Menapace is the content director for Promo+Promo Marketing.