Noteworthy Adopts New Strategies in Non-woven Bag Market
Noteworthy, Amsterdam, N.Y. announced an overall strategy to bring about innovation in the non-woven bag market. According to Anthony Constantino, general manager, "dozens of suppliers are pushing non-woven bags, but everyone has similar styles and pricing. We didn't want to aggressively go after the non-woven market unless we could do something different."
Noteworthy feels it key innovation is the ability to offer free second side printing on every non-woven order. Chad Majewski, vice president of sales, explained, "a benefit of advertising with non-woven bags is that they're seen for a long time. By offering second side free, we guarantee that the advertisement is seen everywhere the bag goes. Majewski continued, “This translates into easier sales for our distributors and ultimately happier customers."
Nick Constantino, vice president of international operations, explained the company's stance on color and pricing, "Color makes for effective advertising. But the standard $0.50 per color, per side, is simply too expensive.” Constantino continued, “In the past, if your customers wanted 2 colors on both sides it would cost an extra $1.50. We only charge $0.18 for each additional color, including the second side."
Chad Majewski added, "We want to give your customer every excuse to buy additional colors. There are no tricks when it comes to our pricing. We sell color at a lower cost than competition. That's all there is to it."
According to Carol Constantino, president, "We're obviously excited about the advancements we made. Our revamped product line includes 8 bags styles in your choice of 8 fabric colors. Last year we made it a goal to become the best supplier of non-woven bags, but we even surpassed our own expectations.” She continued, “We realize that non-wovens are a competitive market, but we plan to continue innovating at an aggressive pace. It's only a matter of time before the industry takes note of what we're doing."