Obama Endorses Ending Saturday Mail Delivery
If Saturday delivery ends, it could impact the millions of Americans who still receive and pay bills via the postal service, as well as marketers in the printing, promotional products and direct marketing industries. One side effect could see first-class mail change from two- to three-day delivery. What effect this could have on direct mail spending, which is expected to rise 3.6 percent by 2014 according to the Direct Marketing Association, is unknown.
Congress, which is currently reviewing President Obama's recommendations, needs to pass the White House's plan before the USPS can make any changes. The postal service is currently in talks with the 12 members of Congress reviewing the proposals.