6. Join the PTA
Fundraising is a large part of school promotions, so products for fundraisers are easy sells. O'Donnell noted that children's books are popular for fundraisers. "Our children's books are very popular for PTA fundraisers," he said. "We can imprint logos on the front, put tip-in pages, etc., for messaging." He added that the books also work well for gifts to teachers.
7. Get Cooking
Sumner noted that kitchen utensils are surprisingly popular in the education market. "We sell many kitchen and household products to the education industry," she said. "Bamboo spoons at university orientation luncheons, and ice cream scoops to promote summer school events," she listed. She offered an example promotion. "A culinary school has a school restaurant on site, where the students cook and serve breakfast and lunch for customers. The school gave out the K86 Mini Measuring Cups to hand out at the school store to promote the restaurant," she said. "They printed the school mascot and the restaurant name on the cups."
8. Don't Neglect Teens
Teenagers might be difficult and rebellious, but they need promotional items just as much as grade school children and adults, especially when it comes to events like prom or college preparation. "Usually the products are given out to the students, promoting a school program or event," Sumner said. She gave an example. "Our Pal7011 Dark Room USB Book Lights were given out to high school students attending a presentation at their school about the opportunity to become an exchange student," she said.