Introduce Philanthropic Philosophy
One woman’s mission to shed new light on the non-profit sector
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Cause-related marketing is not a new idea but it is increasingly gaining popularity. This is when an individual or business contributes a cash donation to a charity for the purpose of purchasing marketing products. Another way is when the business sells its own item and a portion of the proceeds go to a charity. Remember, the business partner benefits from its association with a charitable cause and the non-profit benefits by receiving funds to expand its marketing. Guess who is supplying the marketing products? You.
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- Companies:
- Hartleigh Creations
Pat Fisher
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President/ceo Of Hartleigh Creations
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Northridge
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Calif.
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