Aesop and the Kitchen
Any country mouse will tell you, however, though having the right tools is important, the recipe and ingredients are at the heart of the cooking experience. Understanding this, Symphony Handmade Papers, based out of Santa Fe, N.M., offers a special line of recipe bookmarks. The bookmarks come with customizable recipes and a second handmade sheet containing plantable seeds that correspond with said recipe. Lauri Sjoblom, president of Symphony Handmade Papers explained that while her products fit well into Moore’s earlier points about reusable items, they also have an additional personal dimension.
“I think people really enjoy getting something handmade,” she said. “Their reaction is, ‘Oh my gosh that is really beautiful!’ Then [when] they find out that they can plant it and grow something, it’s very exciting. So, there’s more of a personal feel to the pieces. Energetically, people can feel that.” Certainly too, any country mouse worth its promotional cooking utensils would be thrilled to have a new recipe, let alone one that comes with fresh ingredients.
THE BIG CITY
As opposed to their country brethren, city mice do not have much use for cookware. Preferring to grab what they can before rushing off to the office, a city mouse would have no idea what to do with a cake knife or packet of seeds, except to maybe shrug and hand it to the maid.
Antonia Pappas, senior product development manager for Washington, Missouri-based The Magnet Group, offered a solution. Instead of focusing on cooking, Pappas spoke about the kitchen’s entertainment and serving uses, and how there are many products that fill that niche. The city mouse, obviously more comfortable toasting martini glasses than toiling over a layer cake, would seem to be the perfect demographic for such items.
When selecting entertainment products, like bar or servingware, Pappas explained the user’s admiration for the product is more important than its actual utility, given that the product is likely to be used less, and also have a higher price point. In other words, it’s best to appeal to the city mouse’s sense of style.