Aesop and the Kitchen
“What we’re trying to bring to our industry are fabulous pieces [with] high-end appeal, something that when people open their retail catalogs they’re kind of drooling over already,” said Pappas, in reference to the company’s line of barware. She pointed out the importance of product appearance, noting more modern-looking items would appeal to a broader audience of end-users. Since modern designs often lack elaborate ornamentation, she said, they are less likely to clash with the decorative scheme of the end-user’s home. Pappas also added, “… Whether [the items] are priced higher [or not], they tend to lend themselves to a look of opulence,” which is critical for winning over the city mouse.