The NBA Playoffs are long, so you’re going to want to have some snacks on hand. Luckily, Oreo has a way to stay in the basketball spirit while satisfying your cravings with new embossed Oreos celebrating six of the NBA’s most decorated franchises.
The “Oreo NBA Dynasty” series features Oreo cookies with the logos for the Los Angeles Lakers, Chicago Bulls, San Antonio Spurs, Miami Heat, Golden State Warriors and Boston Celtics.
Don't miss your shot to get the limited edition, custom embossed NBA Oreo Dynasty cookies.
— OREO Cookie (@Oreo) June 11, 2021
(The 76ers’ invite must have gotten lost in the mail.)
Oreo has been big on customization and co-branding lately. First there were the Supreme-branded Oreos, which were huge on resale sites, as if they were luxury apparel items. With this timely promotion, as well as more evergreen initiatives like the OREOiD cookies, where people can customize their own cookies, filling and packaging.
The decoration on the cookies themselves also shows the importance of continuing the brand experience even after the packaging is unwrapped. The packaging is the first impression, but the brand awareness doesn't stop there.