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It was a bad way to begin delving into a major trend in the promotional products industry, but it touched upon wide-spread misconceptions about the terminology. It also cast some light upon industry practices and viewpoints, which do have far-reaching implications.
The consequences of ignoring environmental concerns have been measurable for some time but are just now beginning to appear in American culture. The realities of global warming are supported by the research and data of scientists across the globe. Pollution is epidemic in some places, and mercury, as a result of mining and energy production, has prompted the government to warn Americans not to eat fish taken from many U.S. waterways.
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Laurence Liss
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