Making Green with Green
So who is buying all the organic apparel? Seekers of organic materials are not necessarily granola-eating, unreformed hippies. There are some big businesses looking to organics to prove a commitment to the environment. Oil producers and car manufacturers are just a few of the types of companies looking to outfit organically, this in addition to national
organic food retailers and practitioners of spiritually centered health activities, such as yoga. Asher said the trend is finding its way into retail products as well, a point supported by Mayeri. “It’s really exciting,” he said, because the demand for organics is “coming from all different avenues and walks of life now.”
Most standard promotional products have a life span of only a few months, after which they end up in a landfill. In the promotional products industry, the infiltration of organic and sustainable practices is a welcome relief to environmentally conscious end-users, suppliers and distributors. “The promotional products industry is almost the counter-balance to saving and reusing,” said Asher. “It’ll be interesting to see where people go with organic products in other categories besides apparel.” Only time will tell.
Certain aspects of the organic
market segment are more known, though. It’s safe to say organic apparel is here to stay. “It’s only going to get bigger and better,” said Mayeri. Royal Apparel is trying to keep up. The company continues to add new styles to its organic offering and has one of the most diverse lines available. Meanwhile, Asher said the number of companies offering organic products and introducing organic lines continues to grow rapidly. She noted the market will eventually level off, but that does not necessarily mean the demand will, only the booming growth of supplier lines.
Neither Asher nor Mayeri anticipate organic apparel overtaking traditionally produced apparel. The least expensive products will probably continue to be non-organic because they do not require additional oversight and standards. Of this topic, Mayeri said, “as far as surpassing [traditional apparel], I would hope so, but to be realistic, I don’t think so.”