Making Green with Green
Perhaps part of the success of organic lines comes from the enthusiasm of the companies involved. A salesman who believes in his product is easy to spot and usually has a success story. The organic producers express an exuberance for sustainable products. Mayeri said Royal Apparel didn’t base the decision to offer organic products on the demand, rather “we just believed in the whole theme and the products.” Asher exhibited similar enthusiasm: “We weren’t just going to create any kind of organic product,” she said. After extensive research and making sure the garments would meet Bella’s quality standards, Asher said, “we’re really proud of the product we have.”
Everyone is an environmentalist at heart. Those that aren’t simply have the good fortune to be far away from the noticeable effects of pollution. The tune always changes when the impact is felt directly. Going green with apparel will help keep the conscience and the planet healthy and clean.