Morey Mayeri, president of New York’s Royal Apparel, also said the look of organic apparel is “really no different.” Royal Apparel has had organics in its line for the last three years and is further along in the development of the products. Right now, the company’s organic products are available in seven different colors. According to Mayeri, Royal Apparel is considering a slightly different look to its organic clothing in order to differentiate it. This may include tags as well as seam stitching differences. Bella, new to the organic market, has not yet codified the dyeing process for organic products. Asher said it is likely, “when we come out with color, we’ll bring out specialty colors.” Right now, Bella offers organic fabrics in the natural color of the cotton. This is an off-white color due to the fact that the cotton has not been bleached.
Making Green with Green
ORGANIC APPAREL EXPLODES INTO PROMOTIONAL PRODUCTS