OPTIMISM IS A funny thing. Sometimes seeing the good side of a situation is all a matter of personal perception. Example: Instead of fretting over snow, rain or even chilly fall days lowering the exposure of your T-shirt promotions, why not look at inclement weather as an opportunity to sell imprinted outerwear? To get you started, below are three jackets, each suited for different T-shirt-unfriendly climes.
Dri Duck Traders—Storm
A thick, tough work jacket that makes rainy, cold or even snowy days on the job seem like a sunny May picnic. (866) 852-8522
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The Storm sports a bi-swing back, which means deep pleats run up the shoulders to improve the range of motion. "Ours differs from the market in that we run a thin piece of elastic from shoulder to shoulder to help snap the fabric back into place after the motion is complete," said Nicole Parker, corporate sales manager for Dri Duck Traders, Overland Park, Kan. "This prevents uncomfortable bunching and unsightly bulging."
"The combination of the heavyweight canvas, the 3 oz. polyfill and brushed tricot lining make this jacket one of our warmest," stated Parker. She added that the Storm's polyester fill is backed by a scrim layer, which holds the fill in place, keeping it from settling at the bottom of the jacket, where it normally gravitates.
Articulated elbows are darted to give a better and more natural bend.
A combination of an outer Teflon finish and special membrane on the back of the canvas makes the jacket 100 percent waterproof. Parker pointed out that even the jacket's seams and pockets are designed to be water-tight.
"The fabric itself is a heavy duty, 12 oz. constructed with a high twist yarn and tight weave," Parker explained. "While we cannot boast an anti-abrasion finish, snags and tears are not a common complaint from our client base."