Pantone Releases Augmented Reality App

As we discussed last week, augmented reality apps, like the immensely popular "Pokemon Go," are on the rise. Tech giants basically are throwing money at augmented reality development. Now, Pantone just released a new app, Pantone Studio, for the iPhone on Tuesday. The app includes color guides, and, even cooler, a "color picker," which allows users to take a picture of something in front of them and see exactly what shade it is.

Playing with the new @pantone Studio app. My hair is Pantone 3515 UP 💁🏻💜 pic.twitter.com/YPWORUxowp

— Charli Marie (@charliprangley) August 2, 2016

"In our [market] research, we saw that designers are using mobile tools, and they want their phone to be a platform for design and a hub for gathering inspiration," Ron Potesky, senior vice president of Pantone, said to Yahoo. "If we're not mobile, we're not Pantone in 10 years. It's a must for us to be important and valuable to designers."

The app also designs color palettes based on Instagram photos.

Especially love this feature in @pantone's new app: palettes generated from your Instagram https://t.co/zYyaQ5JVUa pic.twitter.com/2UKaYBLsM3

— Diana Budds (@DianaBudds) August 2, 2016

This could allow promotional products professionals to perfectly match a certain product with a company's logo or color scheme.