Parasols, Maraschino Cherries and Green Olives
How standing out can help drinkware promotions
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Some mixed drinks stand out with ridiculous names, like “Jamaican Me Crazy” or “Sex on the Beach.” Others employ distinct and unusual ornaments, such as huge celery stalks, bright syrups or tiny paper umbrellas. These conventions likely started as a way for bartenders to brand their specialties, which was a good idea, but over time, hasn’t the luster faded a bit? Funny names and elaborate decorations are so common now that for a new drink to stand out, it would have to be called something like “Dreams of a Private-eye Mouse,” and be garnished with celery, fire and a tiny deerstalker hat.
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Michael Cornnell
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