Passing The Bar

But for bars and restaurants, it's not quite as simple as switching the neon sign to "open" and sitting back as customers fork over hundred-dollar bills in exchange for medium-rare meats. With more than 970 thousand bars and restaurants in the U.S., individual locations must constantly market themselves in order to stand out and earn repeat customers. That makes the restaurant industry an all-you-can-eat buffet of sales opportunity—if distributors know where, how and what to sell. Read on for some food for thought on selling to bars and restaurants.