Five Questions with Paul Bellantone, PPAI President and CEO
PM: What is your outlook for the industry for the rest of 2012?
PB: PPAI's 2010 Sales Volume Study reflected an increase in distributor revenue of 5.9 percent over 2009. While we are hopeful for continued growth based on the findings, I remain only cautiously optimistic that the trend will continue.
I have concern when I visit and speak with members who are facing real business challenges but are waiting for the return of "normal." I believe what we are seeing in the markets and business is the new normal. I don't think we will see the stability and market certainty of the past any time soon. Our industry, like all industries, will need to adjust to these new realities.
That said, there are a number of industry companies that have found new ways to add value, grow and even flourish in the current business environment. It is the role of PPAI to help all our members identify these and other industry successes, and teach them how to incorporate new ways of doing business into their own models.