REMEMBER THE PEN'S MAIN PURPOSE
Pen users still want the simple, original characteristic of a pen: that it writes. Laura High, senior marketing manager for BIC Graphic, Clearwater, Fla., mentioned that the company's surveys found the No. 1 desire for a pen is a smooth write-out. "Our standard ballpoint inks are already very smooth, but the Easy Glide takes it to a next level," she said. "With those survey results, and hearing that [a smooth write-out] was truly what people felt was the most important attribute in a writing instrument, that's why we have introduced it in 2014 at no additional charge," she added.
- Companies:
- All-In-One
- BIC Graphic USA
- Logomark
Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.