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In addition to ink quality, Brian Padian, vice president of sales for Logomark, Tustin, Calif., noted that refills (which Logomark offers via www.freerefills.com) lengthen the longevity of a promotional pen. "Some people say, 'Oh, that's just a marketing scheme,' but the reality is when a pen doesn't write, typically, it goes in a drawer, but people don't throw pens away," he said. "However, if you go online and get refills mailed to your office, you're much more likely to refill your pen, and you don't just get one refill, you get five."
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- Companies:
- All-In-One
- BIC Graphic USA
- Logomark
E
Amanda L. Cole
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Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.
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