Pentel of America Rebrands with New Pentel Imprint Division
Torrance, California-based Pentel of America announced it has rebranded and expanded the Pentel Imprint Division. With a new name and logo, Pentel Imprint is focused on providing writing instruments with custom imprints.
“Our customers are growing in many directions, and they look to us for better ways to communicate their messages — by instilling company spirit to saying thank you to clients, prospects, employees, and friends,” said Marty Furman, COO of Pentel of America. “Custom imprinted promotional products are the perfect way to enhance that end-to-end communications solution for our customers.”
The improved Pentel Imprint division recently unveiled a new logo that represents the Pentel commitment to the specialty division. “It was time to update and provide a new identity for the Pentel Imprint division that defines exactly what we do and who we are,” said Mike Cappadocia, director of sales for Pentel of America. “This allows us to leverage our strong brand presence in other channels and provide a consistent message of quality that companies are proud to put their name on.”
“Along with the new logo, Pentel Imprint has increased the breadth of products in our line that can be imprinted,” said Marie Budz, customer service manager of Pentel Imprint. “We have new items in many of our categories including five new products in our Recycology line alone. Pentel is a popular retail brand and now customers can imprint their name on quality Pentel products instead of using inexpensive imitations that don’t last.”
“I’m always amazed when I go to a nice restaurant and I’m handed an inexpensive pen that most times doesn’t work,” added Furman. “For those concerned about their brand image they should look at what they hand their customers. Even something as small as a pen says a lot about who you are.”