Pepsi Unveils Its First-ever Global Fashion Capsule Collection

In a global first, Pepsi is showcasing its inaugural Live for Now Capsule Collection. Designed to enliven the brand's 2014 football campaign, the Pepsi "Live For Now" collection features streetwear, accessories and electronics created in partnership with a mix of both iconic and cutting-edge international designers including Original Penguin by Munsingwear, B&O PLAY, Gents, Goodlife, Del Toro and SHUT. The collection will be available at leading retailers—Bloomingdale's in the U.S., colette in Paris and Liberty in London.