To Your Health!

Across the nation, large and small companies are rethinking employee health programs. As reported in Promotional Marketing’s sister publication, Business Forms, Labels & Systems magazine, gym memberships and health-conscious food programs are being incorporated into benefits packages. Personal care items fit perfectly into this new model. According to Paul, companies improve efficiency by retaining staff members. “Rewarding them with gifts” is one way to keep employees happy, Paul said. He later mentioned a company that gave HoMedics pillows to employees. The company wanted the employees “to sleep well and to be relaxed and to take care of themselves,” he said. A good night of sleep is likely to make anyone feel better, and according to Houston, this is an effective way to pitch personal care items and campaigns. “When you’re talking to people and when you’re around people, you don’t always remember what they say, but you always will remember how they make you feel,” she said. “That’s the key thing: These products make you feel good.”

Whether the aim is relaxation, beauty enhancement, rest or fitness, these items are appearing in marketing campaigns both nationally and internationally. “I’m noticing more and more suppliers adding them into their lines,” said Houston. The trend isn’t fading. At the next trade show, distributors will notice even more offerings in the personal care category. The walking needed to see them all should help shave off some of those extra pounds.