Pharm Aid
Promotional products help the medical industry reach out to consumers
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John Carr
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Wrong. A decade later, the pharmaceutical industry continues to grow at an astounding pace, and promotional products still play a key role in its success. In fact, television advertising has strengthened pharmaceutical branding in general, allowing promotional products to make even more of an impact on consumers. In the past, a drug’s name on the side of a pen only served to remind the average consumer that it was taken from the doctor’s office. Now, it’s another opportunity for positive brand reinforcement.
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- Companies:
- Apothecary Products
- Evans Manufacturing
John Carr
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