Some of Evans Manufacturing’s best sellers include pill boxes, weekly medication reminders and bandage dispensers with sleek designs appealing to the fashionable, modern consumer. The company’s 7-Day Med Minders, for example, have rounded ends and are available in solid or translucent colors, featuring shades ranging from bright red to neon blue. There’s nothing boxy or old-fashioned about them, and that’s exactly what appeals to contemporary consumers.
Nevertheless, design isn’t the only factor that determines the success rate of a product. End-users want practicality as well. Sake observed products used for travel are gaining popularity. “Pill boxes aren’t only for window sills anymore. Many of the ‘baby boomers’ are on-the-go, and the products need to be designed to meet their needs,” she said.
Cindy Matalamaki, senior category manager for Apothecary Products, Burnsville, Minn., agreed. “Customers are looking for more on-the-go products, [such as] our line of keychain pill boxes,” she stated. Similar to Evans Manufacturing, pill boxes and medication reminders are among Apothecary Products’ best selling items. Not only are these products convenient for end-users, but they also promote proper medication intake—a concern among health care professionals. Matalamaki noted, “Ensuring patients take their medications as prescribed is a major issue.” As a result, the majority of patients will be exposed to the brand on a daily basis.
Health care professionals are also essential to the success of pharmaceuticals, and getting the products in their hands is a top priority for distributors. “Pill counting trays ensure the pharmaceutical brand is front-and-center for the pharmacist,” commented Matalamaki. This is a crucial opportunity for promotion, as pharmacists frequently choose whether patients receive the brand name version of a drug or a generic equivalent.
Pharmaceutical promotional products aren’t limited to pharmaceutical companies and health care facilities, however. Other markets are now capitalizing on this trend. “We are seeing a variety of businesses purchasing health care/pharmaceutical items, such as the education market, insurance companies, financial institutions and Fortune 500 companies,” said Sake.