As with all fields, advances in technology have affected pharmaceutical promotions. In some cases, technology has created an entirely new variety of promotional items. The increasingly ubiquitous USB drive, for instance, enables individuals to transport necessary medical information in case of an emergency.
Furthermore, technology has given traditional items a bit of a makeover. “Many of our innovative products leverage technology to lower production costs and create unique shapes and colors,” said Matalamaki. Such variety is essential to pharmaceutical promotions, where custom products are in far higher demand than in other fields. Sake remarked, “You can see a variety of products shaped like medication or even [like] the organ being treated.”
Such items are a strong visual reminder of the ailment, and help end-users to be more understanding of, and grateful for, the cure. Sake pointed out, “[Companies] want to convey a caring message to their clients.” Establishing an emotional connection with end-users just might cure ailing promotions.