Pharm Aid
Promotional products help the medical industry reach out to consumers
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John Carr
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“Television has made formerly private topics more public, so advertisers aren’t as shy about promoting their pharmaceuticals,” said Shelley Sake, director of sales and marketing at Evans Manufacturing, Garden Grove, Calif. And, the timing couldn’t be better for pharmaceutical companies and those in the promotions industry. Baby boomers are reaching the age when pharmaceuticals begin to play a fundamental role in their daily life. “There has been a definite increased interest in promotional products as the pharmaceutical companies want to continue to reach consumers and get reminders in their hands,” Sake added.
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- Companies:
- Apothecary Products
- Evans Manufacturing
John Carr
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