Taster’s Choice

THE CHOCOLATE BAR

An iconic classic, one of the main perks of the standard chocolate bar is how much surface area it offers for a client's message. Not only can the chocolate itself carry the message or design of your choosing, the wrapper can be used as an imprint area. This includes even the inside of the wrapper, which not only adds to the already considerable art space on the bar, but also provides an extra opportunity for creativity. "What we have found with wrapper bars is that there is a lot of value in printing on the inside of the wrapper, either with a coupon that recipients can use or imprints of prizes awarded that can be claimed," said David Miller, president of Chocolate Inn, Freeport, N.Y.