Pinnacle Promotions Goes Mobile

Pinnacle Promotions, a distributor of branded merchandise, logo apparel and giveaways, recently announced the launch of its much-anticipated mobile website. The launch complements an award-winning website used by some of the most recognizable brands and organizations in the world by enabling its clients to search for products even when not in the office.

"The way our clients are shopping for promotional products is changing at an exciting and unprecedented rate," said Mitch Weintraub, founder and CEO of Pinnacle Promotions. "We wanted to be one of the first to support that trend."

Being at the head of the pack has been a hallmark of Pinnacle Promotions throughout its 20-year history and what has propelled it to the top. Its e-commerce website was the first of its kind. It also pioneered the 24-hour turnaround through its RocketShip 24-Hour Express Service and originated the idea-generating service through its IdeaKit, both of which have been emulated throughout the industry.

More than 30 percent of promotional product Web searches take place on mobile devices. In an industry where customizing apparel, drinkware, gifts and other promotional items is more than a one-step transaction, designing an experience around a small screen was no easy task.

"Our clients come to us because they know we'll get it right," said Rob Nelms, vice president of marketing. "That kind of thinking permeated every decision we made with regards to how to design our mobile site. With an approval rating that is through the roof, we had a high bar to reach."

The same, convenient features that set the Pinnacle Promotions website apart from the rest are integrated into its mobile site. Customers can easily find a product they are interested in, request a quote, request a sample or share an item via email or various social media channels.