Befriending the Bank
Pens
A cornerstone of the promotional industry in general, pens are just as crucial to the banking world.
What To Pitch
Ubiquity. Pens are everywhere in banking already, so why not put a logo on them? "Pens in specific are especially relevant within the financial industry as traditional writing is still a frequent and mandatory part of daily business activities," said Kristie Schnier, national director of sales and marketing for Sanford Business-to-Business, Oak Brook, Ill. "From signing checks to completing deposit slips and signing loan applications, a pen is an imperative tool in millions of financial transactions every day." She also noted that pens are very cost-effective compared to other advertising banks could conceivably be involved in, such as print or radio, suggesting another helpful angle to work with hesitant buyers.