Plan B Releases First Annual Industry Report
Senior partner Stuart Putnam stated, “While this is a rather gloomy look, it is nevertheless a realistic look at what is happening in the world. By looking at the economic situation in an objective way, industry practitioners can make informed choices about how they approach business in 2009.”
Observations in the report are based upon interviews with industry suppliers and distributors as well as committed news tracking by each Plan B senior executive. “The trend analysis of the Top 30 Markets, as reported by PPAI, is truly the foundation for the report,” said senior partner Keith Annison. “When you read our Industry Observer, you will understand that there are going to be fewer dollars for promotional product purchasing in 2009. We are advising our clients to make three key adjustments to ensure they are properly positioned for the year ahead.” Recommendations for suppliers include adjusting their go-to-market strategy, spending money in growth markets and avoid spending in severely depressed markets.”
- Companies:
- PPAI