Plug and Play

BLACK FRIDAY HAS come and gone, and if you missed out on all the good doorbusters—the 90" flat screen at a price "too low to print," the next-generation gaming console you swear is "for the kids" but everybody knows the truth—then you've come to the right place. No, we don't have inside tips on where to find all the hot tech items you woke up too late to snag, but we do have inside tips from industry experts on how to sell promotional electronics and accessories. Read on for the low-down on the most popular items, the future of promotional electronics and more from Scott Pearson, vice president of merchandise and design, Sweda Company LLC, City of Industry, Calif.; CJ Schmidt, vice president of sales, Hit Promotional Products, Largo, Fla.; and Kim Gasparini, sales manager, Numo, Kaufman, Texas.