Maybe it's the shininess. Or the weight. Or maybe it's that the sight of an unopened iPhone, in its pristine white box, reminds us of that Christmas morning when we couldn't wait to open the present we just knew was a Super Nintendo. (Sure, it ended up being a knit turtleneck from Grandma, but you get the idea.) There's something about electronics that makes them irresistible.
Unfortunately, there's also something about electronics that makes them expensive. It's why we never did get that Super Nintendo, and it's why, for some, the idea of an electronics promotion is scarier than one of Grandma's Christmas sweaters. But it doesn't have to be. Below are two great ideas for electronics promotions for budget-conscious clients, plus everything you need to know to make the sale.
Why They're Good:
Forever hip, USB drives are now becoming more affordable. And like many tech items, USBs have a high perceived value. "Gadgets are always higher-valued," said Michele Donaho, sales coordinator, Midwest region, for Houston-based KTI Networks/KTI Promo. "People like to keep them and use them since they are trendy."
They're also relatively inexpensive, making it easy for anyone to get in on the tech trend. "Electronics have come down in price in recent years," Donaho noted. "Many are now more purchasable for advertisers and, ultimately, end-buyers."
Where to Sell:
Donaho explained that USB drives can be sold to just about any market, but some markets offer untapped potential for sales. "I haven't seen many orders come through for realtors, and how perfect would that be?" she said. "The realtor could put links to the houses they want to show their client on a handy USB and pass it along."
What to Watch For:
USB drives are subject to significant fluctuations in price, due to supply and demand issues tied to the production of flash memory. According to toptai.com, anything from large purchases by major companies—Apple once bought four months worth of Samsung's flash memory production—to earthquakes that disrupt flash memory component factories in Japan can have a global effect on the price of USB drives, so much so that many suppliers don't list USB pricing on their websites.