Polyconcept Names Liz Haesler as New Global Chief Merchandising Officer

Polyconcept North America (PCNA), Pittsburgh, announced it has hired Liz Haesler as global chief merchandising officer (CMO). In the role, Haesler will oversee product and category strategy for Polyconcept’s hard goods division, including the Leed’s, Bullet and Journalbooks brands.

As CMO, Haesler will lead PCNA’s overall strategy and implementation for product development, category management, pricing, sourcing, supply chain and inventory planning. She will also oversee the execution of our global product development initiatives with PF Concept, Polyconcept’s European operation.

Haesler joins PCNA from Dick’s Sporting Goods, where she served as the senior vice president for apparel, footwear and accessories. Prior to Dick’s, she held merchant and supply chain leadership positions with Staples, Best Buy and Target.

"I am thrilled that Liz has joined our team," said David Nicholson, president of PCNA. "Her experience and skills will be tremendous assets to our organization and leadership team and will certainly accelerate our business and build on our track record of innovation and success."

For more information on Polyconcept North America, visit www.pcna.com.