Polyconcept North America Adds Industry Blog to Social Media Efforts
New Kensington, Pennsylvania-based Polyconcept North America (PCNA), the second largest hard goods supplier within the promotional products industry, announced it has added a blog its social media efforts. Promoexcursions.com was created to offer distributors a place to gather and spark ideas for promotional projects, as well as a place to share news on industry-related topics, such as trade compliance and trends. The Polyconcept North America companies--Leed’s, Bullet, and JournalBooks--currently have social media efforts that include Facebook pages, twitter accounts and YouTube videos for the individual companies. The blog, on the other hand, will represent all three companies, with contributions coming from a variety of sources in sales, marketing and product development across the PCNA organization.
According to a statement released by Missy Dunkle and Melissa Lehman, PCNA marketers who co-manage the social media initiatives for both Leed’s and Bullet: “We’ve created some successful and fruitful interactions among our companies and our distributor partners through existing social media outlets over the past 14 months, and we intend to continue with and improve what we share through Facebook, twitter and YouTube. However, we created the blog in order to provide another forum where we could connect with our distributors in an even more meaningful way. The blog format will allow us to provide more timely and detailed information on developments at the Polyconcept North America companies.”
For more information, visit promoexcursions.com.
Polyconcept North America, a wholly owned subsidiary of the world’s leading promotional products supplier Polyconcept, operates Leed's, Bullet Line and JournalBooks, three of the most successful brands in the USA. The Polyconcept North America companies provide recognized best-in-class services to the industry, ensuring the highest standards of reliability and quality. Highly complementary product ranges enable Polyconcept North America companies to provide the market with a very comprehensive assortment of non-wearable products. Further information is available at www.polyconceptna.com.