Polyconcept North America Announces Unified Market Strategy
New Kensington, Pennsylvania-based Polyconcept North America, the second largest supplier within the promotional products industry, announces the introduction of a unified market strategy designed to strengthen and promote the leadership position of its three core businesses–Leed’s, Bullet Line and JournalBooks. The newly developed strategy will enhance the positioning and brand focus for each of the companies: Leed’s will build upon its reputation as the industry’s premier supplier with innovative products and services; Bullet Line will strengthen its position as the clear leader within the “value” segment of the market; and JournalBooks will enhance its offering of fast turnaround and highly customized solutions.
A key component of the strategy is the creation of a combined sales force for Polyconcept North America. One of the organization’s greatest assets is its award-winning sales force, which will now begin to represent all three brands throughout the U.S. and Canada. This will provide distributors with a single sales relationship across a wider range of products and price points, and will allow easy access to each brand. The unified sales team will also facilitate improved communication and coordination of sales programs and offers among the individual companies making it easier for distributors to work across the three brands.
As in the past, Leed’s, Bullet Line and JournalBooks will continue to operate independently. Each company will process and produce orders from its current production facilities and will provide support to distributors from their respective customer service groups. Leading the new sales management team, Jeff Brown will become chief marketing officer, and Craig Morantz and Sam DiBiase will assume roles as vice presidents of sales for the organization.
David Nicholson, president of Polyconcept North America, commented, “By uniting our sales effort and coordinating key aspects of our go-to-market strategy, we have the opportunity to leverage Polyconcept North America’s collective strength in the market. We have three great companies–each of which will continue to deliver unique and different value to our distributors.” Nicholson continued, “As we look to the future it is clear that this model gives us the opportunity to create even greater value and superior service for our customers.”